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Why does this happen and how to deal with this matter? Every website owner today understands clearly that SEO is one of the greatest ways to boost the web visibility of these website. This has created a great demand for SEO service providers. Consequently, many search engine optimization companies have emerged today offering several types of SEO and link building solutions. Unfortunately, not absolutely all of the businesses are equally reliable. If you are choosing your SEO firm, you have to be very cautious because when they fail to use Google friendly strategies to market your website then a efforts they take can cause your website more harm than good. Many webmasters which were careless in selecting their SEO service providers burnt their fingers very badly when Google updated its algorithm. Many websites lost their ranking and webmasters had to disavow many of their back links to guard their websites from further risks. 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